Timber Frame Territory: Have you ever looked through a Pottery Barn catalog and thought to yourself “I’d like to jump into that room and live there”? Me, too! It’s not only the way everything is so artfully arranged in the photo – plenty of catalogs do that – it’s about the comfort and lifestyle Pottery Barn is repeatedly able to capture and convey. I believe I know why they’re able to do this: the barn style house backdrop is a strong presence. I call it “Timber Frame Territory”. I realize barn is in the PB company name therefore it makes sense. But the company is a huge corporation and could realistically get away with never using a barn backdrop again. So why do they continually use it?
I believe the answer lies in our response to seeing the pottery Barn room displays – we want our homes to look like those rooms. Consequently, we purchase their product. The thing we might not be as aware of? The power the architecture itself, has on our psyche. The timber frame is a rock solid structure and it subconsciously tells us “this is your safe haven; warmth, happiness and comfort are found here”. Pottery Barn takes it one step further with the paint colors they employ. Perfect for any type of post and beam architecture, the rooms all but shout “You want this lifestyle!”.
I’ve made what I think is an interesting observation over the years working and writing for Yankee Barn Homes. People who build barn homes decorate them in such a way their homes could be used in Pottery Barn catalogs. The rooms are a natural and the houses themselves have plenty of gorgeous post and beam on display. The warmth of wood is everywhere and stain and wall color are skillfully used to accentuate the wood. The YBH lifestyle IS a Pottery Barn ad and vice versa, what you see in a PB ad IS the YBH Lifestyle!
The next time you’re browsing through a Pottery Barn catalog and think to yourself, I want a home like this – you know where to find it; Yankee Barn Homes. If you can dream it, we can build it! Who wouldn’t want the YBH lifestyle???
NOTE: I’ve sneaked in some YBH photos, just to prove my point. If there had been no advertising print from the PB photos, I suspect you may have had a tough time telling which were PB adverts and which were YBH homes!
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